How popular are Shandong pancakes: Analysis of hot topics and hot content on the Internet in the past 10 days
Recently, Shandong pancakes, as a local specialty delicacy, have once again become a hot topic on the Internet. Its unique production technology, rich taste combinations and cultural connotations have triggered extensive discussions. This article will combine the hotspot data of the entire network in the past 10 days to analyze the "hot" spots of Shandong pancakes, and present relevant content through structured data.
1. Analysis of the “hot” points of Shandong pancakes
1.Social platforms soar in popularity: A large number of pancake making tutorials and store tour videos have emerged on Douyin, Xiaohongshu and other platforms, and the topic #山东大 pancake challenge# has been viewed more than 200 million times.
2.Cultural symbols out of the circle: As an intangible cultural heritage delicacy, the Shandong farming culture carried by pancakes was reported by CCTV's "A Bite of China" team, driving a 300% increase in search volume across the entire network.
3.Innovative eating methods detonate traffic: New eating methods developed by young people such as "Crayfish in Pancake Rolls" and "Cheese Pancakes with Fruit" have appeared on Weibo's hot search list.
| Platform | hot topics | Number of discussions (10,000) | heat peak |
|---|---|---|---|
| #100 Ways to Eat Shandong Pancakes# | 48.2 | 2023-11-15 | |
| Douyin | # pancake chef’s golden 30 seconds# | 125.6 | 2023-11-18 |
| Station B | [Intangible Cultural Heritage] Full record of making Yimeng pancakes | 32.8 | 2023-11-12 |
2. Key factors behind the popularity of pancakes
1.Distinctive regional characteristics: The sharp contrast between the stone-ground pancakes in central Shandong and the pancakes in southwestern Shandong has triggered comparative discussions among netizens.
2.Healthy eating trend: The characteristics of low GI and high fiber meet the needs of contemporary healthy diet. The related popular science video has received more than 500,000 likes.
3.Celebrities bringing goods effect: Actor Huang Bo showed how to eat pancake rolls with green onions in a variety show, and a single video was forwarded more than 100,000 times.
| Category | core selling point | Internet voice volume ratio |
|---|---|---|
| traditional pancakes | Pure grain production/handcraft | 42% |
| innovative pancakes | Cross-border fusion/Internet celebrity taste | 58% |
3. Market performance of the pancake economy
According to data from Ele.me, pancake takeout orders in Shandong have increased by 75% month-on-month in the past 10 days, among which:
-breakfast timeAccounting for 68% (traditional way of eating)
-Late night snack periodAccounting for 32% (innovative eating methods)
Top 3 sales of pancake tools on Taobao platform:
| Ranking | Products | Sales volume (pieces) |
|---|---|---|
| 1 | electric spatula | 8,542 |
| 2 | bamboo scraper | 6,217 |
| 3 | Multigrain ready-mixed powder | 4,893 |
4. Forecast of future trends
1.Industrial upgrading: The success of Zibo’s barbecue model provides a reference for the industrialization of pancakes, and it is expected that more standardized chain brands will emerge.
2.cultural export: Overseas Chinese restaurants have begun to introduce pancake menus, and related videos have been played more than 50 million times on TikTok.
3.technological innovation: The intelligent pancake robot has entered the testing stage and can achieve standardized production of 15 seconds/piece.
The continued popularity of Shandong pancakes is not only the result of the collision between traditional food and modern consumption, but also reflects the new way of spreading local specialty foods in the Internet era. From the traditional staple food in the fields to the phenomenal Internet celebrity food, this pancake that can roll everything is writing a new food legend.
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