Why are humanoid cat spirits so popular?

Why are humanoid cat spirits so popular?

In recent years, humanoid cat spirits (such as virtual anchors, anime characters or game IPs) have rapidly become popular around the world, becoming a hot topic on social media and two-dimensional culture. This article will analyze the reasons for its popularity from three dimensions: data, cultural background and user psychology, and attaches hot topic data in the past 10 days.

1. Hot topic data on the entire network (last 10 days)

2. Cultural background analysis

1.Cute culture penetration: After being spread by ACG culture, the Japanese "cat girl" image is highly consistent with China's "cute aesthetic". Data in the past 10 days shows that the number of views of related second-generation videos exceeds80 million times.

2.The outbreak of virtual economy: In 2023, the virtual idol market will reach6.2 billion yuan, of which animal ear characters account for 38% (data source: iResearch).

3. User psychological motivations

4. Typical case analysis

1.Virtual anchor "Toffee Cat": Station B’s first month of rewards2 million yuan, its "cat ear shaking" AI motion capture technology has sparked heated discussions.

2.The cat spirit character in the mobile game "Tower of Fantasy": The card drawing rate is as high as 3 days after going online17.8%, far more than any other character.

5. Forecast of future trends

1.Technology integration: AIGC will enhance the interactivity of characters, and it is expected that the scale of the related IP derivatives market will grow in 2024120%.

2.cultural export: The humanoid cat spirit is becoming a new carrier of Eastern soft power, and the number of overseas topics has increased month-on-month in the past 10 days.67%.

(Note: The above data statistics period is November 1-10, 2023, covering major social media platforms in China, Japan, South Korea, and Southeast Asia)