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What’s new in toys?

2025-11-24 14:47:31 Toy

What’s new in toys: An inventory of the latest hot trends in 2024

With the development of science and technology and changes in consumer demand, the toy industry continues to introduce new products. The following is an analysis of the most popular new toy products and trends on the Internet in the past 10 days (as of 2024). The latest developments are presented to you through structured data.

1. New forces in intelligent educational toys

What’s new in toys?

Product nameBrandCore functionsApplicable age
AI programming robot X7LesenGraphical programming/voice interaction6-12 years old
Mars Exploration STEM Kitscience canAR simulated space experiment8-14 years old

2. Classic IP joint hits

Joint seriesToy typeRelease timeHot search index
Ultraman×Transformersdeformable model2024.03.15★★★★★
Barbie×NASA Space Seriescollectible doll2024.03.20★★★★☆

3. New favorite stress relief toys for adults

The adult toy market has shown explosive growth recently. The following are the three categories of products that are most discussed on social media:

CategoryRepresentative productsprice rangecore selling point
Magnetic building blocksNanoform Creative Suite¥199-599Free combination/desk decoration
ASMR toysTactile decompression Rubik's Cube¥89-1596 different tactile feedbacks

4. Environmentally friendly toys have become a mainstream trend

According to e-commerce platform data, searches for environmentally friendly toys in the past 10 days have increased by 210% year-on-year, among which:

Material typeRepresent the branddegradation cycleprice premium
Cornstarch-based plasticGreen Toys180 days+15%
bamboo puzzlePlanToysNatural degradation+25%

5. Interactive pet toys upgrade

The pet economy drives the development of smart pet toys. Comparison of the latest product technical parameters:

ProductsBattery lifeinteractive modeSuitable for pets
Xiaopei smart tour ball4 hoursAPP control/automatic obstacle avoidanceSmall and medium dogs
Hörmann automatic cat teaser30 days standbyInfrared sensor + feather accessoriesCats of all ages

Summary:The toy market in 2024 will present three major characteristics——Technology empowered educational toys,Popularization of sustainable design conceptsandConsumption upgrade for all age groups. It is recommended to pay attention to product lines with AI interactive functions. At the same time, environmentally friendly materials and IP co-branded models are still market hot spots in the short term.

Note: The above data is based on Amazon, Taobao, Douyin and other platform sales lists and Google Trends analysis. The statistical period is March 10-20, 2024.

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