Which brand of maternity wear is good? Popular brands and purchasing guides across the Internet
With the increasing awareness of pregnancy care, the maternity wear market has boomed in recent years. This article will combine hot topics and consumer feedback from the entire Internet in the past 10 days to recommend high-quality maternity wear brands and provide structured data comparisons to help you make easy purchases.
1. Top 5 popular maternity wear brands in 2023
| Ranking | brand name | price range | Main features | E-commerce platform positive rating |
|---|---|---|---|---|
| 1 | October Mommy | 200-800 yuan | Professional maternity design/adjustable waist | 98.2% |
| 2 | Manxi | 150-600 yuan | Natural organic cotton/universal during lactation period | 97.5% |
| 3 | Jingqi | 100-500 yuan | Radiation protection function/rich workplace models | 96.8% |
| 4 | Uniqlo maternity series | 99-399 yuan | Basic and versatile/high cost performance | 95.3% |
| 5 | H&M Mama | 129-499 yuan | Fashion trend/environmentally friendly fabrics | 94.7% |
2. The purchasing dimensions that consumers are most concerned about
| focus | Proportion | Brand recommendation |
|---|---|---|
| comfort | 38% | Manxi, October Mommy |
| Cost-effectiveness | 25% | Uniqlo, Jingqi |
| Fashion | 22% | H&M Mama, ZARA maternity line |
| Functional | 15% | Jingqi radiation protection series |
3. Brand recommendations in different scenarios
1.Workplace wear: Jingqi’s suit series has recently received over 2 million exposures on Douyin, and its invisible belly support design is especially popular among pregnant mothers in the workplace.
2.Home and leisure: October Mommy's pure cotton home clothes have been highly popular in Xiaohongshu's "good things to buy during pregnancy" topic, and their breathability has received unanimous praise.
3.special occasion: H&M Mama’s evening dress series has become a trending topic on Weibo due to the label “You can attend a wedding beautifully during pregnancy”. The design takes both elegance and comfort into consideration.
4. New trends in maternity wear consumption in 2023
1.sustainable fabrics: Data shows that searches for brands using organic cotton and regenerated fibers increased by 67% year-on-year.
2.Smart wear: Some high-end brands have begun to integrate fetal heart rate monitoring fabric technology, and related topics have sparked heated discussions in technology forums.
3.Cross-scenario design: "Maternity and breastfeeding clothing" that can be worn after delivery has become a hot search term on Taobao, and the top three sales are of this type of design.
5. Purchase suggestions
1. In the early stages of pregnancy, it is recommended to choose a style with adjustable waist circumference. Manxi’s Velcro design has recently been highly recommended by mother groups.
2. Summer maternity wear needs to focus on breathability. Jingqi’s ice silk series hit a new sales high during JD.com’s 618.
3. Consumers with limited budgets can pay attention to UNIQLO's basic models. Its UT series of maternity wear has become popular on the Internet with the selling point of "one piece can be worn for three seasons".
From the above data analysis, it can be seen that the current maternity wear market has formed a pattern in which professional brands and fast fashion brands coexist. It is recommended that expectant mothers choose according to their own needs and the characteristics of different stages of pregnancy, so that the clothing during the special period is safe, comfortable and fashionable.
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